Toshiba Raise Standard-definition DVD, See Market Opportunity
Toshiba on Monday introduced technology that enhances the picture quality of DVDs, Toshiba this year lost the high-definition format war with Sony,
XDE, or extended detail enhancement, will be in Toshiba’s new XD-E500 DVD player, which will ship this month. The player will be priced at $150, about twice as much as regular “up-converting” players.
Toshiba claims the higher price is justified because XDE takes DVD picture quality to a higher level, but not quite as high as Sony’s Blu-ray high-definition format.
Toshiba had tried to rally the industry around the HD DVD format as a better choice than Blu-ray. The latter, however, gained broader support from movie studios, prompting Toshiba to stop making HD DVD players this year. Read more » »
August 19th, 2008 | No Comments »